Our Lead Generation Approach
Campaign Delivery Process
Imagine running content syndication campaigns with complete confidence, knowing exactly where your content is hosted and how it's promoted. All while safeguarding your brand's reputation. Now, imagine those individual leads have been generated within a dedicated, technology-driven research environment, guaranteeing quality and precision every step of the way.
This seven step methodology is the core foundation of every lead generation campaign with Headley Media.
We’ll work with you to choose the right content formats to resonate with your target audience - from whitepapers and eBooks to research reports and on-demand videos. You can choose and supply your own content, or we can provide added value by conducting a content audit to help you identify what will perform best.
We will engage with the decision-makers that meet your Ideal Customer profile (ICP).
This is based on your campaign criteria and includes, but is not limited to:
• Job Titles
• Seniority
• Employee Headcount
• Revenue
• Industry
• Department
• Geography
• Your Target Account List (TAL)
We can also prioritize your active accounts based on our first-party intent data, optimizing your engagement opportunities.
This is based on your campaign criteria and includes, but is not limited to:
• Job Titles
• Seniority
• Employee Headcount
• Revenue
• Industry
• Department
• Geography
• Your Target Account List (TAL)
We can also prioritize your active accounts based on our first-party intent data, optimizing your engagement opportunities.
Based on your specific targeting criteria your content will be hosted across one or more of our seven specialist technology brands - IT Corporate, AI Corporate, Cybersecurity Corporate, HRTech Corporate, FinTech Corporate, MarTech Corporate, and Electronic Pro.
Our portfolio spans 300+ local-language content syndication websites. We will ensure your content reaches the right members of the tech buying committee, in the right place, at the right time.
Our portfolio spans 300+ local-language content syndication websites. We will ensure your content reaches the right members of the tech buying committee, in the right place, at the right time.
We deliver end-to-end, highly targeted digital campaigns 100% in-house. Your content is promoted exclusively to your defined audience segment via brand-exclusive email promotions, directing prospects to a custom campaign landing page hosted within a full content library website.
This tailored approach ensures a seamless brand experience for our readers and drives genuine interest, resulting in high-quality audience engagement.
This tailored approach ensures a seamless brand experience for our readers and drives genuine interest, resulting in high-quality audience engagement.
Your campaign landing page will be hosted on the most relevant website within Headley Media’s portfolio of technology brands, tailored to your target audience. Each landing page features GDPR and CCPA-compliant consent - never pre-checked and never mandatory - guaranteeing every lead is genuinely engaged and fully traceable.
Every lead is generated through a direct, first-party content download - no outsourcing, no shortcuts.
From initial engagement to lead validation, you'll have full visibility into how each reader became a lead, guaranteeing data quality, accuracy, and compliance at every step.
Every lead is generated through a direct, first-party content download - no outsourcing, no shortcuts.
From initial engagement to lead validation, you'll have full visibility into how each reader became a lead, guaranteeing data quality, accuracy, and compliance at every step.
Every prospect is rigorously validated before delivery. We use a dual approach to validation, combining expert human checks combined with our proprietary AI-driven tool, Headley Validate. This process sets our lead generation process apart by ensuring every lead is accurate, authentic, and fully aligned with your campaign criteria.
Here's How It Works:
Our data validation team exports the leads from your campaign, cross-referencing LinkedIn as a source of truth. They then cross-match your original campaign targeting to ensure that every lead meets your ICP, and ping test the lead's email address and contact number. Once our team is confident that the data is accurate, they upload your report into our custom-built AI tool, Headley Validate, which mimics the same process while eliminating the risk of human error.
This meticulous validation process guarantees that you receive consistently high-quality data you can trust - every time.
Here's How It Works:
Our data validation team exports the leads from your campaign, cross-referencing LinkedIn as a source of truth. They then cross-match your original campaign targeting to ensure that every lead meets your ICP, and ping test the lead's email address and contact number. Once our team is confident that the data is accurate, they upload your report into our custom-built AI tool, Headley Validate, which mimics the same process while eliminating the risk of human error.
This meticulous validation process guarantees that you receive consistently high-quality data you can trust - every time.
Every campaign is managed by our in-house lead generation experts, with a dedicated Account Manager guiding you throughout. You’ll receive ongoing support and optimisation recommendations to maximise your budget and results.
At the end of your campaign, we’ll deliver a bespoke Post Campaign Analysis report - packed with valuable insights, performance data, and tailored recommendations to help your future lead generation strategy.
This report includes:
• Intent Scoring
• Top (Gold Tier) Accounts
• Content Performance
• Landscape-Based Recommendations
• ICP Analysis
• Bespoke Insights
At the end of your campaign, we’ll deliver a bespoke Post Campaign Analysis report - packed with valuable insights, performance data, and tailored recommendations to help your future lead generation strategy.
This report includes:
• Intent Scoring
• Top (Gold Tier) Accounts
• Content Performance
• Landscape-Based Recommendations
• ICP Analysis
• Bespoke Insights